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Ebook: February 17, 2022
Hardback: February 17, 2022
Paperback: April 6, 2023

Nice is Not a Biscuit

Peter Mead

100 lessons from one of Britain’s most successful businessmen

You must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?

In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:

  • How to be a boss and a human being at the same time
  • Why trust in your brand is so precious
  • How to gain a share of both heads and hearts

Nice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.

Reviews

  • 'Wise words' Financial Times

  • 'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of Campaign

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