Category: Psychology

Nice is Not a Biscuit

100 lessons from one of Britain’s most successful businessmen

Peter Mead’s spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16. He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry’s most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in the UK, a position it has held ever since.

Nice is not a Biscuit distils the most important business lessons Peter has learnt from his years at the cutting edge of advertising. It reveals the secrets of his success, and a lifetime’s thought about the right way to do business in the creative industries (and beyond), in a series of short, utterly beguiling chapters.

The chapters range over leadership, happy companies; speaking truth to power; class; ambition and the pursuit of scale; politicking in the workplace; improving profitability, managing creative types, and lots more. He also includes inside stories of some of the most iconic advertising in the last forty years.

The book places the reader in the company of a clever, funny, wise, humane raconteur, whose vast knowledge is conveyed lightly, and in ways that make the reader want to listen and learn.

A Woman in Your Own Right: The Art of Assertive, Clear and Honest Communication

‘The classic assertiveness bible’ GUARDIAN

Do you sometimes struggle to state what you want (or don’t want)? Do tricky conversations go wrong? Does it at times seem easier to suffer in silence? This book has the solutions you need.

Despite recent advances in gender equality in education, the workplace and the home, in practice many women and girls still find it a challenge to speak up and be heard. Assertiveness – defined by psychologist and assertiveness trainer Anne Dickson as clear, honest and direct communication – is an art, which can be learned. Instead of being governed by the desire to please – the Compassion Trap – assertiveness teaches us to take charge of our own feelings and behaviour, without blaming others. 

In her pioneering handbook, now fully updated to mark its 40th anniversary, Dickson draws on her long experience of in-person training to give all women the practical skills and tools we need to assert what we feel and want, manage difficult conversations, avoid being sidetracked by culturally learned behaviours, say ‘No’, and find self-acceptance.

When In Doubt Be Nice

Peter Mead’s spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16.

He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry’s most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in the UK, a position it has held ever since.

When in Doubt Be Nice begins with the most important business lessons Peter has learnt from his years at the cutting edge of advertising, and tells how he became one of the legends of the industry. It reveals the secrets of his success, his beliefs about the right way to do business and the values on which he built his remarkable career, including the benefits of behaving not simply as a leader to those who work closely with him, but also as a guide and mentor.

Written with modesty and wit, it is an inspiring insight into the mind of a great businessman who used intuitive flair and an understanding of how those around him think to build and run an extraordinarily successful advertising agency.

The Modern Guide to Judaism

Does it mean nothing at all that we are spiritual beings? What does one of the world’s oldest religions have to say? After the astonishing success of his latest book, Kosher Sex, Shmuley Boteach now tackles these important issues in another freshly argued, provocative book that will stir debate. Convinced that Judaism possesses a core of wisdom that appeals to everyone, Shmuley Boteach ferociously argues against Jews seeking piety in abstractions, in rationalising injustice, in explaining the holocaust away as a punishment for assimilation. He pleads for recognition that Judaism is not about death or suffering, but is about seeking optimism and spirituality, as is life. In a modern world riddled with angst, this book will have an astonishing impact on how our relation to society should be understood.

The Importance of Living

A tremendous bestseller when it was first published in 1937, The Importance of Living has been a classic for over sixty years. Intended as an antidote to the dizzying pace of the modern world, Lin Yutang’s prescription is the classic distillation of ancient Chinese wisdom: revere inaction as much as action, invoke humour to maintain a healthy attitude, and never forget that there will always be plenty of fools around who are willing – indeed eager – to be busy, to make themselves useful, and to exercise power while you bask in the simple joy of existence. 

Now, more than six decades later, with our lives accelerated to unbelievable levels, this wise and timeless book is more pertinent than ever before. In an era when we’re overwhelmed with wake-up calls, it’s an entertaining innovation to savour life’s beauty, its endless fascination and its slow, sure, simple pleasures. 

The Friendship Cure

Our best friends, gal-pals, bromances, Twitter followers, Facebook friends, long- distance buddies and WhatsApp threads define us in ways we rarely acknowledge. There is so much about friendship we either don t know or don t articulate: why do some friendships last a lifetime, while others are only temporary? How do you break up with a toxic friend? And maybe the most important question: how can we live in the most interconnected age and still find ourselves stuck in the greatest loneliness epidemic of our time? It s killing us, making us miserable and causing a public health crisis. What if meaningful friendships are the solution, not a distraction 

In The Friendship Cure, Kate Leaver’s much anticipated manifesto brings to light what modern friendship means, how it can survive, why we need it and what we can do to get the most from it. From behavioural scientists to best mates, Kate finds extraordinary stories and research, drawing on her own experiences to create a fascinating blend of accessible smart thinking, investigative journalism, pop culture and memoir.

The Divided Mind

The book that changes the way we think about health and illness.

The Divided Mind is the crowning achievement of Dr. John E. Sarno’s distinguished career as a groundbreaking medical pioneer, going beyond pain to address the entire spectrum of psychosomatic (mindbody) disorders.

The interaction between the generally reasonable, rational, ethical, moral conscious mind and the repressed feelings of emotional pain, hurt, sadness, and anger characteristic of the unconscious mind appears to be the basis for mindbody disorders. Dr. Sarno traces the history of psychosomatic medicine, including Freud’s crucial role, and describes the psychology responsible for the broad range of psychosomatic illness. The failure of medicine’s practitioners to recognise and appropriately treat mindbody disorders has produced public health and economic problems of major proportions across the western world.

One of the most important aspects of psychosomatic phenomena is that knowledge and awareness of the process clearly have healing powers. Thousands of people have become pain-free simply by reading Dr. Sarno’s books – how and why this happens is revealed in The Divided Mind.

***PRAISE FOR THE DIVIDED MIND***

The Divided Mind is the crowning achievement of Dr. John E. Sarno’s distinguished career as a groundbreaking medical pioneer, going beyond pain to address the entire spectrum of psychosomatic (mindbody) disorders… thousands of people have become pain-free simply by reading Dr. Sarno’s previous books.’ Psychology Today

‘Dr. Sarno, is, in my opinion, the most brilliant doctor in America… In the past twenty years I have recommended his books to dozens of friends and acquaintances experiencing chronic pain, including several on the verge of surgery.’ Edward Siedle, Forbes

‘Dr. Sarno brilliantly explores the chasm between the conscious and unconscious minds where psychosomatic ailments originate.’ Mehmet Oz, co-author of You: The Owner’s Manual

‘Will change the way we think about health and illness… the crowning achievement of Dr Sarno’s distinguished career.’ The Watkins Review

Revolution in Mind

How did Freudian Theory come together as a body of ideas, and how did these ideas attract followers who spread this model of mind throughout the West? Makari contextualises Freud’s early psychological work amid the great changes occurring in late-nineteenth-century European science, philosophy, and medicine, showing how Freud was a creative, inter-disciplinary synthesizer whose immersion in pre-existing domains of study led to the creation of Freudian Theory. He looks at how Freud’s followers built a heterogeneous movement in the years leading to 1914, at the growth of the movement, and its subsequent collapse with the departures of Bleuler, Jung and Adler. Finally, Makari examines the critical, but neglected, Weimar period, when there was an attempt to rebuild a more pluralistic psychoanalytic community. This reformation resulted in the broader theoretical reach of psychoanalysis and its greater acceptance across the Western world outside Europe, where the rise of fascism was to lead to the destruction of psychoanalysis and the culture that once sustained it.

Going Solo

In 1950, only 22% of adults were single. Today, more than 50% of adults are. Though conventional wisdom tells us that living by oneself leads to loneliness and isolation, most solo dwellers, compared with their married counterparts, are more likely to eat out and exercise, sign up for art and music classes, attend public events and lectures, and volunteer. Drawing on over three hundred in-depth interviews with men and women of all ages and every class, Eric Klinenberg reaches some startling conclusions about the seismic impact solo living is having on our culture, business and politics.

A Very Short Tour of the Mind

Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know and don’t know about our minds. How do we know if we’re really the top dogs in brain power? Does our creativity stem solely from the right brain? From language to standing upright, composing music to lying, he uncovers our most common misconceptions and the fascinating habits and abilities that make us human.

‘We’re fortunate to have Corballis as our learned and charming guide on this all-too-short tour of the human mind’ Steven Pinker